I’ve always been more interested in how things actually work
than how they look on paper.

That’s what’s shaped how I approach my work. I’ve built my experience across brand, creator, and content, learning how each side thinks, what each side needs, and where things tend to break down.

I like figuring out how to make things make sense. How to take an idea and turn it into something real, I’m not interested in overcomplicating things. I’m interested in getting them right.